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Jordan West: Artists Influencing Innovation

As a product specialist and artist relations rep for Roland Drums and Percussion, LA-based artist Jordan West has become a familiar face demoing Roland's products in clinics and videos. Recently, Jordan was offered the opportunity to go in-depth into the product development process when she was invited to Roland HQ in Japan as one of the first artists to provide feedback on the design of the new TM-6 PRO Drum Trigger Module. We caught up with Jordan at Winter NAMM 2018 to chat about her involvement with the TM-6 PRO, Roland's unique approach to innovation and the future of electronic drumming.

L.A. Witch | The Sound (and Gear) of Desert Daze

Southern California-based L.A. Witch recently released their retro-groove-laden debut on Seattle's Suicide Squeeze Records. While the three-piece group manifests decidedly vintage-inspired tones on their album, their touring setup consists of a number of reliable, modern, road-ready pieces of gear. The band discusses a few of their favorite items, including singer/guitarist Sade Sanchez's trusty Lock-It strap that keeps her new Fender Jazzmaster right where she wants it, Irita Pai's preferred D'Addario flatwound bass strings and the Evans-equipped Pork Pie snare used by drummer Ellie English.

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